"When Mihai and Raul came up with their first 'culture hack', they had no idea it would result in an agency. They established RXM Creative in New York, with clients like Ray-Ban, Under Armour and Harry's."

Mihai Botarel

Partner and Creative Director

Before starting RXM Creative, Mihai worked for agencies in Germany and New York, writing campaigns for brands like Budweiser, Coca-Cola, Diesel, Reebok, Toyota, Volkswagen or Ray-Ban.

Some of his awards include Cannes, Eurobest or D&AD. He was also featured in The New York Times, The Wall Street Journal, USA Today.

Raul Mandru

Partner and Creative Director

Before founding RXM Creative, Raul worked for Ogilvy in Germany and New York, and Dentsu 360i, creating global campaigns for brands like GAP, Reebok, Canon, and
Toyota.

He was awarded in festivals like Cannes Lions, Red Dot Design, New York Festivals, ADC.

Andrea Erali

Senior Art Director

After graduating from Miami Ad School, Andrea joined RXM Creative, fast becoming a key part of the team, both from a visual and conceptual standpoint.

His work includes brands like Loro Piana, Ray-Ban, Under Armour, Christian Louboutin, Harry's and Amika. He's been honored in festivals like Webby's and Clios.

In big agencies, top teams win the pitch.
Here, they finish the project.

RXM Creative is a creative agency based in Brooklyn, New York. It was founded in 2013 by Raul Mandru & Mihai Botarel, two 360i veterans with over 17 years of experience in major agency networks. Starting off as a social media agency focused on branded content, RXM expanded as a reliable strategic partner, launching integrated global campaigns and having their work recognized in international festivals like Cannes Lions, Clio, Webby Awards.