Loro Piana - Unparalleled Excellence

The brand’s care for nature and constant pursuit of excellence inspired us to create Unparalleled Excellence, an integrated campaign that created a visual parallel between the quality of the fabric and the beauty of the environment it came from.

Service

Video Campaign, Social, Digital, Website

Client

Loro Piana

Awards

CHALLENGE

Despite being recognized as one of the most prestigious luxury brands in the world, Loro Piana's sustainability efforts are largely unknown. They challenged us naturally to find a balance between the quality of their product and their sustainability values and love for nature. 

SOLUTION

Unparalleled Excellence is a project that celebrates the ultimate quality of Loro Piana's Gift of Kings™ wool, recognized as the finest wool in the world while paying homage to the natural environment that has birthed it.
The successful launch of the Winter campaign convinced
the client to commission us for a Summer edition as well. 

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"The RXM team is very involved, and the type of agency that helps without creating complexity. The way we work together has been pretty smooth. They respect deadlines and are really good with communication."

A. Tedeschi, Head of Digital and E-commerce

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Execution

The campaign consisted video content that was used in social media, digital, e-com, in-store and video ads with select online magazines.