Helping DTC brand Harry's compete against Gillette in a razor-sharp market.
Strategy, Creative, Video Campaign, Social, Digital, Website
Despite having its factory in Germany and over 100 years of craftsmanship, Harry’s is still perceived as a young DTC brand. Despite their blade quality being on par with Gillette’s.
Deconstructing Harry's is an integrated campaign that communicates modern craftsmanship and shines a light on how Harry's blades are made, the precise step-by-step manufacturing process, and the journey from the steel furnace to the bathroom shelf.
"We saw high engagement from the social content
created with RXM alongside the holistic campaign,
as well as sales increase for the product."
M. Cashdan, Head of Creative Communication
Working with Harry’s product team, we created films around The German Factory Process, the Gothic Arch Shape that makes the blades more durable, the Swedish Steel Manufacturing, and the Deconstructed Craftsmanship.