Harry's

Helping DTC brand Harry's compete against Gillette in a razor-sharp market.

Service

Strategy, Creative, Video Campaign, Social, Digital, Website

Client

Harry's

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CHALLENGE

Despite having their own factory in Germany and over 100 years of craftsmanship, Harry’s is still perceived

as a young DTC brand. Despite their blade quality being on-par with Gillette’s.

SOLUTION

Deconstructing Harry's is an integrated campaign that communicates modern craftsmanship and shines a light on how the Harry's blades are made, the precise step-by-step manufacturing process and the journey from the steel furnace to the bathroom shelf.

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"We saw high engagement from the social content
created with RXM alongside the holistic campaign,
as well as sales increase for the product."

M. Cashdan, Head of Creative Communication

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Execution

Working with Harry’s product team, we created films around The German Factory Process, the Gothic Arch Shape that makes the blades more durable, the Swedish Steel Manufacturing and the Deconstructed Craftsmanship.