Christian Louboutin - Entering Christian's Mind
Develop a launch campaign for the new Christian Louboutin 30ml perfume line.
Campaign, Video and Photography, Social, Digital, Website, E-com
Silver Clio Award for Best Social Media Campaign
Develop a launch campaign for the new Christian Louboutin 30ml perfume line meant
to drive product awareness direct sales on e-com.
We focused our campaign around one big idea: Entering Christian’s Mind. Showcasing the inspiration, story and creative process behind the 3 perfumes.
Working closely with Christian Louboutin, we developed
a campaign consisting of 3 long-form videos narrated by Christian, short-form videos, still images and a series of
10 Instagram stories. They were distributed globally
across all of the brands social and digital platforms.
"After thorough consideration of multiple agencies, we chose RXM for their exceptional strategic thinking and ability to align with our brand vision. Their idea perfectly captured our essence. It was a decision we felt confident and excited about"
T. Wou, Global Director of Communications