Using Zoom backgrounds to raise funds for NYC bars during Covid-19,
earning an estimated $50,000 in staff donations and national news coverage.
Creative Lead, Social, Digital, PR
NYC Hospitality Alliance
Press & Awards
New York Times, NY1 News, Time Out New York
The Covid 19 pandemic impacted many businesses, but none more than bars and restaurants. Places that rely on in-person interactions to survive. In NY especially, a record number of bars closed, and many hospitality workers were left without a source of income. We partnered with the NYC Hospitality Alliance to do something about it.
VirtualCheers.org is a platform that encourages people to download a Zoom background of their favorite bar, donate to their staff relief fund and have virtual meetings in the bar with their friends. 150+ New York bars have applied, and the idea made national news, including New York Times and TV.
Over 45,000 users in the first week
Virtual Cheers took off instantly, with over 45,000 global users in the first week.