Virtual Cheers

Using Zoom backgrounds to raise funds for NYC bars during Covid-19,

earning an estimated $50,000 in staff donations and national news coverage.

Service

Creative Lead, Social, Digital, PR

Client

NYC Hospitality Alliance

Press & Awards

New York Times, NY1 News, Time Out New York

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CHALLENGE:

The Covid 19 pandemic impacted a lot of business, but none more than bars and restaurants. Places that rely on in-person interactions to survive. In NY especially, a record number of bars closed and a massive amount of hospitality workers were left without a source of income. We partnered with the NYC Hospitality Alliance to do something about it. 

SOLUTION

VirtualCheers.org is a platform that encourages people to download a Zoom background of their favorite bar, donate to their staff relief fund and have virtual meetings in the bar with their friends. 150+ New York bars have applied and the idea made national news, including New York Times and TV.

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Over 45,000 users in the first week

Virtual Cheers took off instantly with over 45,000 global users in the first week.

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