Celebrating off-court athletes with Under Armour's first lifestyle collection
360° Brand Awareness Campaign: Social, Digital, Video Ads, Out of Home
Under Armour is perceived mainly as a performance brand. They challenged us to help launch their first lifestyle collection, appealing to a Gen-Z audience at a global scale through digital, e-commerce, social, in-store.
Young athletes are always on, ready to stand out and #BeSeen, both on and off the court. We created a platform for visibility for up-and-coming individuals, using all the relevant touch points from social and digital to in-store and global influencers to create urgency for the limited edition collection.
Style Guide & Toolkit
For the global launch, we created a custom style guide containing all digital assets, campaign art direction and messaging guidelines to be distributed with the global teams for In-Store, E-mail, E-com, Mobile, Social.