Ray-Ban - Blind Date Booth
Ray-Ban asked us to create an activation that can be implemented at +50 music festivals around the world. We created ‘The Blind Date Booth’, an experience where total strangers would meet in a photo booth, connecting to the #ItTakesCourage brand strategy.
Service
Strategy, Creative Development,
Production, Community
Client
Ray-Ban
Press
MTV, Vice
CHALLENGE
Ray-Ban sponsors dozens of music festivals around the world each year. The challenge was to create a festival activation with global resonance and great content potential, to help implement it locally across all markets and stay true to the #ItTakesCourage strategic umbrella.
SOLUTION
The Blind Date Booth is an activation idea that allows people to open their heart and spontaneously share a booth and photo with a stranger at a festival. We created the concept, the design and the global toolkit for every market to implement at their local festival. The simple idea proved to be a resounding success across the board.
1. Line up and enter the booth
Yes, you'll meet a total stranger.
2. Make out,
share a secret, etc.
What happens in the booth, stays in the booth, or not.
3. Share in social
If you feel like it.
