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Ray-Ban - Blind Date Booth
Ray-Ban asked us to create an activation that can be implemented at +50 music festivals worldwide. We created ‘The Blind Date Booth,’ an experience where total strangers would meet in a photo booth, connecting to the #ItTakesCourage brand strategy.
Service
Strategy, Creative Development,
Production, Community
Client
Ray-Ban
Awards
MTV, Vice
The RXM team brought a global perspective for each of the 50 festivals worldwide while maintaining a consistent message. Their toolkit was buttoned up, intuitive, and made implementation across continents feel effortless.”
P. Pasquale
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