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Amika - Let's Get Cleanical
360° product campaign for the Amika shampoo and conditioner line that resulted in Amika becoming the No.1 brand at Sephora.
Service
360° Product Campaign: Social, Digital, Video Ads, Out of Home, In-Store, Experiential
Client
Amika
Awards
12.8% lift on YouTube
22% lift among the 25-34 demographic
#1 haircare brand in Sephora
#1 most trafficked brand on sephora.com.
+35% growth in their shampoo and conditioner category.
"Let’s Get Cleanical campaign represented another winning partnership between Amika + RXM. The campaign has delivered incredible results across all marketing + business KPIs. The media videos have been our strongest-performing branded content to date, delivering +12.8% awareness lift on YouTube, with +22% awareness lift with our target 25-34 customer. The brand achieved #1 hair brand at Sephora in July and was the #1 trafficked hair brand on sephora.com in June!"
K. Martin, Senior Vice President Marketing
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