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Not Another Second

Award-winning campaign, augmented reality photo exhibit and documentary film

celebrating LGBT+ seniors and the collective years they have lost not being their true selves. 


Lead creative agency, Concept, Art Direction, Print, Film, Exhibit


Watermark Retirement Communities


Cannes Lions Shortlist

NY Festivals - Brave Client Award


New York Times

The Guardian, The New Yorker, Time Out, CBS, ABC News, Fox 5, Cool Hunting, AdWeek



Over 50% of LGBT+ older adults face senior housing discrimination. Watermark is the first retirement community in the US to earn a Platinum accreditation in caring for LGBT+ seniors, after a company-wide training with non-profit SAGE.


No Another Second is project that celebrates LGBT+ seniors, highlighting the years they lost not being their true self, making their stories known and their voices heard. We transformed a retirement community into an Augmented Reality exhibition, showcasing their stories through photography, documentary film, website, billboards, and a limited edition book sold to support LGBTQ+ youth. 


The exhibit sold out within days and was extended for 2 extra months by popular demand, before traveling the country. The stories made national and International news including The New York Times, The Guardian, NBC or CBS News, with a total of 2,8 Billion media impressions and a $26 Million ad value. 


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Augmented Reality


Exhibit visitors used a custom AR app that brought the static images to life by playing video stories of the featured participants, alongside background information and BTS content. 

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