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Loro Piana - Holiday Campaign

A holiday campaign that brings back the brand's practical spirit while celebrating lightweight materials, light humor, and light take on winter.


Holiday Campaign, Video and Photography, Social, Digital, Website, E-com


Loro Piana



Initially, Loro Piana products were designed to accompany sophisticated clients during their leisure activities such as weekend getaways, mountain expeditions, boat rides, skiing trips, and more.

Our challenge was to demonstrate the best approach to fully enjoy winter in a lighthearted way.



Giving our customers humorous "lifestyle rules" to have

a carefree winter and providing them with product inspiration takes the stress out of gifting.


Our approach encourages people to live life to the fullest, while our products represent lasting value, thoughtfulness, timelessness, and a love of adventure that always delivers.

"The RXM team is very involved and the type of agency that helps without creating complexity. The way we work together has been smooth. The team respects deadlines and is good with communication."

A. Tedeschi, Head of Digital and E-commerce



Shot on location at 3000m altitude in the Italian Alps near Livigno, the campaign consisted of video content used in social media, digital, e-com, in-store and video ads with select online magazines.

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