Client: Loro Piana
The Rare Walk
The Project
To promote The Rare Walk, Loro Piana’s footwear pop-up shop in Meatpacking NYC, we partnered with the David Parsons Dance company to create a dance-focused integrated campaign.
Centered around a custom choreography, the campaign included a social media launch, a store opening event and week-long stage performance at the Joyce Theater, blending branded content with cultural resonance