Client: Loro Piana

The Rare Walk

The Project


To promote The Rare Walk, Loro Piana’s footwear pop-up shop in Meatpacking NYC, we partnered with the David Parsons Dance company to create a dance-focused integrated campaign.

Centered around a custom choreography, the campaign included a social media launch, a store opening event and week-long stage performance at the Joyce Theater, blending branded content with cultural resonance


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The Rare Walk Store opening is one step away. May 18th to July 8th, Meatpacking, NYC #TheRareWalk #LoroPiana

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