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Santa Maria Novella

Celebrating a brand born 800 years ago with fresh content that blends ancient traditions with modern executions.


360° Product and Brand Awareness Campaign, Holiday, Campaign, Social, Digital,  E-Mail Marketing, Video Ads, Out of Home


Santa Maria Novella Florence



Under Armour is perceived mainly as a performance brand.  They challenged us to help launch their first lifestyle collection, appealing to a Gen-Z audience at a global scale through digital, e-commerce, social, and in-store.


Young athletes are always on, ready to stand out and #BeSeen on and off the court. We created a platform for visibility for up-and-coming individuals, using all the relevant touch points from social and digital to in-store and global influencers to create urgency for the limited edition collection.

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Style Guide & Toolkit

We created a custom style guide for the global launch containing all digital assets, campaign art direction, and messaging guidelines distributed to the international teams for In-Store, E-mail, E-com, Mobile, and Social.

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