Loro Piana - Unparalleled Excellence
The brand’s care for nature and the constant pursuit of excellence inspired us to create Unparalleled Excellence. This integrated campaign created a visual parallel between the quality of the fabric and the beauty of the environment it came from.
Service
Video Campaign, Social, Digital, Website
Client
Loro Piana
Awards
ASK
Despite being recognized as one of the most prestigious luxury brands in the world, Loro Piana's sustainability efforts are largely unknown. They challenged us naturally to find a balance between the quality of their product and their sustainability values and love for nature.
SOLUTION
Unparalleled Excellence is a project that celebrates the ultimate quality of Loro Piana's Gift of Kings™ wool, recognized as the finest wool in the world, while paying homage to the natural environment that has birthed it.
The successful launch of the Winter campaign convinced
the client to commission us for a Summer edition as well.
"The RXM team is very involved and the type of agency that helps without creating complexity. The way we work together has been smooth. The team respects deadlines and is good with communication."
A. Tedeschi, Head of Digital and E-commerce
Execution
The campaign consisted of video content used in social media, digital, e-com, in-store and video ads with select online magazines.
