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Noukk Branding - Turning discarded materials into luxury fabrics
We were tasked to create a unique brand identity and logo for NOUKK®, a new brand transforming discarded Arabian camel hair into luxury fabrics through innovative technology.
The goal: position NOUKK® as a premium, sustainable brand rooted in cultural heritage. The result is a clean, modern identity featuring a minimalist camel-shaped ‘N’ monogram. Earthy tones inspired by desert landscapes bring the story to life. From logo and packaging design to digital branding, we built a consistent and elegant visual system tailored for today’s ethical, design-conscious consumers.
Service
Brand Identity, Brand Strategy and positioning, Social, Digital, Website design.
Client
Noukk
Awards
Dubai Lynx Shortlist for visual craftsmanship
"What made the branding process with the RXM team so seamless was how deeply they understood our world of sustainability, luxury and cultural nuance."
A. Kasas, Head of Brand Marketing
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