Client: Lokai

Lokai #ChooseToChange


Lokai is a bracelet brand that inspires people to “Find their balance” and donates a percentage of the profit to various charity partners. Each bracelet holds water from Mount Everest, the highest point on earth, and mud from the Dead Sea, the lowest point on earth.


Promote the new Black & White double-pack edition of bracelets that allows buyers to choose a cause they want to support from Autism, Cancer, Animal Protection, Environment or Alzheimer’s.


We created #ChooseToChange. A campaign featuring stories of individuals that have managed to overcome challenging moments in their lives by changing their perspective.


The 3 protagonists helped launch the campaign organically through their follower base: Olympic Fencing Champion Miles Chamley-Watson; model and activist with albinism Diandra Forrest; and trainer and motivational speaker Jacy Cunningham.

Visual Technique

Working with our production partner Kworq, we used a special 360° camera that creates a “tiny world” video effect in order to give an intimate glimpse into the stories of each individual.


The campaign was tailored to Instagram, YouTube and Facebook and was promoted by the brand as well as our influencers. It received organic coverage from publications like Glamour, Source, Men’s Journal.


1.000.000+ Total Engagements

Youtube – 441,333 views

Instagram – 272,900 engagements

Facebook – 302,526 engagements

Clio Awards – Shortlist Fashion and Beauty – Prestige