Client: Christian Louboutin
Develop an integrated launch campaign for the new Christian Louboutin 30ml perfume line.
For the launch of the new Louboutin 30ml perfumes, we created ‘Entering Christian’s mind’, a campaign that leveraged the brand’s social and digital channels to drive traffic to e-comm. The executions featured Christian Louboutin himself revealing the inspiration, story and creative process behind the 3 perfumes.
With over 2.5 Million organic views, the campaign doubled e-com traffic. Silver Clio Award Winner.
Digital Strategy, Creative, Production, Publishing Plan