We’re RXM Creative.

Award-winning agency specialized in branded content, strategy and digital campaigns.



Brand Strategy
Social and Content Strategy
Communications Planning
Brand Positioning
Consumer Insights


Campaign Concept
Content Creation
Design + Copywriting
Social Activations
Event Concept


Content Production
Website Design
Instagram AR Filters
Event Coverage
Global Production Network


Content Planning
Influencer Campaigns
Tone of Voice Guidelines
Reporting & Learnings

Mihai Botarel RXM Creative

Mihai Botarel – Co-Founder, Creative Director

A passionate pun master, Mihai started his career at Ogilvy, followed by Leo Burnett, DDB and 360i, where he partnered with Raul Mandru to lead Canon, Toyota and Coca-Cola. Prior to that, he also worked on Volkswagen, Diesel, Budweiser, Reebok or Uniqlo, being awarded in festivals like Cannes Lions, Eurobest, D&AD, Golden Drum, One Show and Epica.


Raul Mandru RXM Creative

Raul Mandru – Co-Founder, Creative Director

Before co-founding RXM Creative, Raul worked at Ogilvy, Dentsu and 360i, crafting campaigns for brands like GAP, Reebok, Canon and Toyota. His work received honours in festivals like Cannes Lions, Red Dot Design, New York Festivals, and ADC, while his frequent guitar solos have earned him a loyal fan base around the office.


Andrea Erali

Andrea Erali – Art Director
Our in-house lasagna specialist, Andrea is a Milan-native with a passion for colorful camo prints and pastel Instagram feeds. A Miami Ad School graduate, he worked at Saatchi and 360i before joining RXM, honing his craft on brands like Christian Louboutin, Ray-Ban, Sunglass Hut and Lenscrafters.

Michelle Burgess RXM Creative

Michelle Burgess – Director of Operations
Passionate about organic farming and home cooking, Michelle brings her experience in tech companies like Clickable and Syncapse to her role as Director of Operations, while also bringing a smile to the office every day.

Creative, connected and extremely passionate. Above all, RXM has the ability to go to the heart of the problem and bring a solution that’s spot on, ready to implement tomorrow.

Sonia Salvador, Integrated Communications Manager Ray-Ban