Client: Under Armour

Under Armour #BeSeen

THE BRIEF

Under Armour asked us to develop a strategy and a creative campaign for their first sports-inspired lifestyle collection. The creative needed to appeal to a Gen-Z audience of 18-26 y.o. and be globally relevant on a series of channels: digital, e-commerce, social, in-store.

THE STRATEGY

Young athletes are always on, ready to stand out and #BeSeen, both on and off the court. We created a platform for visibility for up-and-coming individuals, using all the relevant touch points from social and digital to in-store and global influencers to create urgency for the limited edition collection.