Tabasco® 150th Anniversary
For the 150th anniversary, Tabasco® asked us to develop a social and digital campaign that speaks to the brand’s heritage in a fresh new way and that can be amplified at a global scale in +70 countries.
World Celebration Tour
Tabasco® is loved all over the world, from New York to Japan and from Australia and Brazil. We wanted to celebrate that in social by creating a visual journey around the world, from the perspective of the iconic Tabasco® bottle.
Archival images of the founders, the original recipes, and the vintage Tabasco® ads were brought to life, animated in a fresh way and distributed across all social, digital and experiential channels.
Tabasco® is used with hundreds of delicious dishes around the world, classics as well as experimental new dishes. We used rich Tabasco® culinary universe to celebrate its 150th anniversary.