Develop a strategy and a launch campaign for Ray-Ban REMIX, an online tool that allows you to customize your own pair of sunglasses from hundreds of options.
We created ‘Do You’. A plea for courage, individuality and self-expression that spoke to the new customization feature while staying consistent with the global brand strategy, #ItTakesCourage.
The campaign was brought to life through a host of digital and social executions, including a Youtube film, still images and GIFs, as well as website design, display and e-mail. It was distributed through the featured influencers and on the Ray-Ban channels.
Strategy, Creative Development, Account Management, Production, Community.