Client: Christian Louboutin

#EnteringChristian’sMind

THE CLIENT

Christian Louboutin

THE BRIEF

Develop an integrated launch campaign for the new Christian Louboutin 30ml perfume line.

THE STRATEGY

For the launch of the new Louboutin 30ml perfumes, we created ‘Entering Christian’s mind’, a campaign that leveraged the brand’s social and digital channels to drive traffic to e-comm. The executions featured Christian Louboutin himself revealing the inspiration, story and creative process behind the 3 perfumes.

THE RESULTS

With over 2.5 Million organic views, the campaign doubled e-com traffic. Silver Clio Award Winner.

 

THE SERVICES

Digital Strategy, Creative, Production, Publishing Plan