Client: Christian Louboutin

Entering Christian’s Mind

THE CLIENT

Christian Louboutin

THE BRIEF

Develop an integrated launch campaign for the new Christian Louboutin 30ml perfume line.

THE STRATEGY

For the launch of the new Louboutin 30ml perfumes, we focused our campaign around one big idea: Entering Christian’s Mind. Showcasing the inspiration, story and creative process behind the 3 perfumes.

Working closely with Christian Louboutin we developed a campaign consisting of 3 long-form videos narrated by Christian, short videos, still images and a series of 10 Instagram stories. They were distributed globally across all of the brands social and digital platforms.

 

THE RESULTS

The campaign is currently running but garnered over 500K engagements and worldwide press coverage within the first week of the launch.

THE SERVICES

Digital Strategy, Creative, Production, Publishing Plan