CLIENT: HARPER’S BAZAAR
Launching a new digital platform that blends e-commerce
with fashion editorial content.
Create the launch campaign of the new style supplement, Harper by Harper’s Bazaar, curated by DJ, fitness model and style icon Hannah Bronfman. Drive traffic to Harper’s e-commerce destination, shopbazaar.com.
We created a shoppable interactive campaign under the concept ‘The Sport of Being Hannah Bronfman.’ A metaphor that presents Hannah as a social media athlete seamlessly juggling her numerous daily activities without breaking a sweat.
Strategy, Creative Direction, Production
3 Million Impressions, +42% increased sales on ShopBazaar.com, +150k shares, Hearst Excellence Award