CLIENT: HARPER’S BAZAAR

CREATING A SHOPPABLE

EXPERIENCE

Launching a new digital platform that blends e-commerce
with fashion editorial content.

 

THE CLIENT

Harper’s Bazaar

THE BRIEF

Create the launch campaign of the new style supplement, Harper by Harper’s Bazaar, curated by DJ, fitness model and style icon Hannah BronfmanDrive traffic to Harper’s e-commerce destination, shopbazaar.com.

THE STRATEGY

We created a shoppable interactive campaign under the concept ‘The Sport of Being Hannah Bronfman.’ A metaphor that presents Hannah as a social media athlete seamlessly juggling her numerous daily activities without breaking a sweat.

The campaign unfolded in a cross-platform Editorial Photo Shoot, a Shoppable Interactive Video hosted on HarpersBazaar.com and a list of social media executions inspired by athletic metaphors.

SERVICES:

Strategy, Creative Concept, Creative Direction, Production, Directing

RESULTS:

+150k engagements, one of the most successful stories on Harper’s Bazaar in 2015